I'm Just Not That Into You

So, does it make you suspicious when colleges are way too eager for you to apply. Example: "If you apply today, we'll waive your application fee, and you don't have to write an essay, and we'll tell you our decision in 3 days, annnd you'll automatically be considered for these scholarships, annnnd we'll send you a free sweatshirt and a new car so you can get to our college!" Sometimes when people seem desperate, it turns you off of them even more, and the fact that these school haven't learned this disturbs me, and may serve as the main reason I don't attend. I wouldn't waste 4 years learning how to write an infomercial...